# Jakub Nowak — Product Design, CRO & AI Strategist

> Portfolio of Jakub Nowak: product designer (UX/UI), conversion-rate optimization (CRO) specialist and applied-AI strategist for technology and e-commerce companies. Browse case studies, articles and contact options.

Jakub Nowak designs intuitive interfaces, optimizes conversion rates and implements practical AI in digital products. The site is available in English (`/en`) and Polish (`/pl`); the links below point to the English versions.

## Key pages
- [Home (English)](https://www.jakubnowak.eu/en): Overview, case studies, services and contact
- [Strona główna (Polski)](https://www.jakubnowak.eu/pl): Polish version of the site
- [Blog](https://www.jakubnowak.eu/en/blog): Articles on UX/UI, CRO and applied AI
- [Contact](https://www.jakubnowak.eu/en#contact): Get in touch or book a consultation

## Case studies
- [zandberg2025.pl](https://www.jakubnowak.eu/en/work/zandberg2025): Adrian Zandberg's presidential campaign
- [Judge 3.0](https://www.jakubnowak.eu/en/work/sedzia-30): Modernizing the IT systems of Poland's common courts — a concept for the Ministry of Justice
- [Lulu.com](https://www.jakubnowak.eu/en/work/e14a5fcf): Author-panel redesign for the world's largest self-publishing platform
- [Marta Stożek](https://www.jakubnowak.eu/en/work/marta-stozek): Election campaign: from strategy to execution
- [#TechForUkraine](https://www.jakubnowak.eu/en/work/73436980): Technology support for NGOs — a donation web app
- [LUSH](https://www.jakubnowak.eu/en/work/80b9fc89): Beauty-treatment booking with filigree UX
- [Rough Trade](https://www.jakubnowak.eu/en/work/4f4191d1): Redesigning an indie-music legend — e-commerce worthy of the culture
- [Spaya.ai](https://www.jakubnowak.eu/en/work/bc341050): A friendly AI B2B platform for planning chemical syntheses
- [Star Wars](https://www.jakubnowak.eu/en/work/01ba6af9): A design system inspiring developers with the saga's technology and philosophy
- [3P Energia](https://www.jakubnowak.eu/en/work/3p-energia): Comprehensive photovoltaic solutions for homes and businesses
- [Kjosk](https://www.jakubnowak.eu/en/work/kjosk): UX/UI Design: a power-bank rental app
- [Meble Jurek](https://www.jakubnowak.eu/en/work/meble-jurek): Furniture manufacturer with 25 years of experience
- [see4me](https://www.jakubnowak.eu/en/work/see4me): AR navigation helping blind people (Hackathon+)
- [Adamus](https://www.jakubnowak.eu/en/work/adamus): EPAL pallet manufacturer with 30 years of experience
- [Leśne Rzemiosło](https://www.jakubnowak.eu/en/work/lesne-rzemioslo): Website for a bushcraft project from Canada
- [mumas](https://www.jakubnowak.eu/en/work/mumas): Logo and Allegro template for an online furniture store
- [Nomada](https://www.jakubnowak.eu/en/work/nomada): Fundraising website for a human-rights association
- [STBF](https://www.jakubnowak.eu/en/work/stbf): Visual identity for a furniture brand
- [Hojas obuwie](https://www.jakubnowak.eu/en/work/hojas): Visual identity for a two-generation footwear business
- [Breitling](https://www.jakubnowak.eu/en/work/cde21bdc): Saleor Price Management and store back-office operations
- [Motoplatforma](https://www.jakubnowak.eu/en/work/a7c3e9f1): Multi-brand motorcycle showroom and online financing system
- [Sandoz](https://www.jakubnowak.eu/en/work/ebd8d183): Ecosystem of 3 medical apps (Rheumatism, Learn, Health)
- [Tomecki Folie](https://www.jakubnowak.eu/en/work/tomecki): Brand website and lead-gen ecosystem built in Webflow
- [Pretty Green](https://www.jakubnowak.eu/en/work/ef548f2c): A new homepage for a British fashion brand founded by Liam Gallagher
- [Przyjaciele 55-100](https://www.jakubnowak.eu/en/work/55-100): Digital loyalty program for a microclimate vineyard
- [Meblify](https://www.jakubnowak.eu/en/work/meblify): Rebranding a Polish online store for Allegro × D2C
- [Saleor](https://www.jakubnowak.eu/en/work/aa70b209): Headless e-commerce — installer, swag store and careers
- [WORKITNOW](https://www.jakubnowak.eu/en/work/win): Brand website with a recruitment system for an IT company

## Blog
- [Contextual AI: A New Era of Adaptive UI in 2026](https://www.jakubnowak.eu/en/blog/kontekstowa-ai-nowa-era-adaptacyjnego-ui-w-2026-roku): An analysis of the impact of contextual AI on user interface design. Jakub Nowak discusses the transition from personalization to true adaptive UI by 2026 and the ethical challenges involved.
- [Form Neuroarchitecture: Applying Psychology in UX Design](https://www.jakubnowak.eu/en/blog/neuro-architektura-formularzy-zastosowanie-psychologii-w-projektowaniu-ux): How form neuroarchitecture is revolutionizing digital experience design by combining psychology and UX.
- [AI-Enhanced Personalization in User Interfaces](https://www.jakubnowak.eu/en/blog/personalizacja-wzmacniana-ai-w-interfejsach-uzytkownika): Discover how AI is revolutionizing personalized experiences in UX/UI design, adapting interfaces to individual user needs.
- [Building a Design System from Scratch: Do Figma Variables Really Replace Tokens?](https://www.jakubnowak.eu/en/blog/design-system-figma-variables): Figma Variables revolutionized token management in projects. But are they the ultimate solution for all developer handoff pain points?
- [AI in the Design Process: Which Tools Actually Work](https://www.jakubnowak.eu/en/blog/ai-w-procesie-projektowym-2025): A subjective overview of AI tools for Product Designers, from generating mockups to automating UX research analysis.
- [Voice UI: Why Voice Interfaces Still Fail Users](https://www.jakubnowak.eu/en/blog/voice-ui-dlaczego-glosowe-interfejsy-zawodza): Voice assistants have been with us for years, yet they're still primarily used for setting timers. Where did we go wrong in VUI design?
- [A/B Tests Worth Running: A List for Product Designers](https://www.jakubnowak.eu/en/blog/testy-ab-dla-product-designerow): Not every A/B test makes sense. Learn how to formulate hypotheses that genuinely verify user behavior, rather than just shifting pixels around.
- [Social Design: How to design with social impact in mind](https://www.jakubnowak.eu/en/blog/social-design-projektowanie-z-wplywem): Design is politics. When we design applications, we shape behavior. How do we ensure we do it responsibly?

## Services
- [Fundraising & nonprofit](https://www.jakubnowak.eu/en/services/fundraising)
- [Conversion Rate Optimization (CRO)](https://www.jakubnowak.eu/en/services/cro)
- [E-commerce](https://www.jakubnowak.eu/en/services/ecommerce)
- [Campaigns](https://www.jakubnowak.eu/en/services/campaigns)
- [AI strategy](https://www.jakubnowak.eu/en/services/ai)

## Optional
- [Course: User Experience Design](https://www.jakubnowak.eu/en/courses/user-experience-design)
- [Course: Customer experience](https://www.jakubnowak.eu/en/courses/customer-experience)
- [Course: Projektowanie produktów i usług](https://www.jakubnowak.eu/en/courses/projektowanie-produktow-i-uslug)
- [Course: Sztuczna inteligencja w projektowaniu](https://www.jakubnowak.eu/en/courses/sztuczna-inteligencja-w-projektowaniu)
- [Course: Strategia AI w przedsiębiorstwach](https://www.jakubnowak.eu/en/courses/strategia-ai-w-przedsiebiorstwach)
- [Course: Fundraising dla organizacji pozarządowych](https://www.jakubnowak.eu/en/courses/fundraising-dla-ngo)
- [Course: Automatyzacja marketingu politycznego online](https://www.jakubnowak.eu/en/courses/automatyzacja-marketingu-politycznego)
- [Course: Partycypacyjne modele zarządzania](https://www.jakubnowak.eu/en/courses/partycypacyjne-modele-zarzadzania)
- [Course: Zbiorowe stosunki pracy i partycypacja pracownicza](https://www.jakubnowak.eu/en/courses/zbiorowe-stosunki-pracy-i-partycypacja-pracownicza)