A practical course for association members and volunteers on effectively raising funds for mission work. Participants learn a range of fundraising methods (grants, crowdfunding, business partnerships), how to design social campaigns and how to build long-term relationships with donors.
What fundraising is and why organizations need it. An overview of the main donor types (individual, corporate, institutional) and their motivations for supporting NGOs.
Tools and platforms for online fundraising (e.g. Patronite, Zrzutka, faniMani). Writing engaging descriptions, setting financial goals and planning social-media promotion.
How to approach companies and build mutually beneficial sponsorship offers. The difference between philanthropy, CSR and ESG, and how an NGO can fit into corporate sustainability strategies.
Where to find grant competitions. The structure of a typical project proposal: a correct problem diagnosis, objectives, measurable results (indicators) and a sound budget.
Managing a donor base. The importance of regular communication, gratitude and transparent reporting of progress and spending (donor retention).
Hands-on work building a real fundraising plan for a chosen mission project. Presenting ideas and constructive group feedback.