zandberg2025.pl
Adrian Zandberg's presidential campaign
Product,
that converts.
Strategy,
that scales.
Jakub Nowak — Product Designer
Expert. I design intuitive interfaces (UX/UI), maximize conversion rates (CRO) and implement innovative Artificial Intelligence processes (AI Strategy).
8+Years of Experience
50+Projects Delivered
100+UX/UI students taught
6+Diverse industries
WorkSelected
Selected
Work
Case studies across NGO fundraising, high-stakes political tech, CRO for e-commerce, and AI transformation programs — each grounded in data and built for measurable impact.
Judge 3.0
Modernizing the IT systems of Poland's common courts — a concept for the Ministry of Justice
SaaS panel for a self-publishing platform
Redesign of a comprehensive content- and sales-management panel for creators.
Marta Stożek
Election campaign: from strategy to execution
Global Humanitarian Platform
An NGO support project
Global Beauty Brand
Salon-service UX concept — protected access
Independent Music Retailer
An indie-music legend — e-commerce redesign
AI for the chemical industry
A SaaS platform supporting chemical retrosynthesis planning.
An inspiration-driven design system
A front-end recruitment task set in a sci-fi world.
AboutFrom the first
From the first
sketch
to full implementation.
I'm Jakub Nowak — Product Designer, CRO Specialist, and AI Strategist based in Poland. I work seamlessly with teams and integrate into them fast, combining advanced UX/UI design with sales funnel analytics (CRO) and artificial intelligence implementation.
I design SaaS applications and B2B systems, optimize e-commerce paths, implement AI-driven tools and workflows. I work directly with Founders and management boards of tech companies on solutions that deliver hard, measurable ROI.
In addition to B2B consulting and e-commerce work, I also lecture on UX design, digital psychology, and AI ethics at SWPS University and the University of Wrocław.
Product Design
A strategic approach to building digital products — from ideation and market validation, through information architecture and design systems, to data-driven iteration and launch.
UX/UI Design
Designing intuitive, beautiful, and effective interfaces grounded in user research, behavioral psychology, and the latest design trends.
CRO & Data-Driven UX
Systematic conversion optimization grounded in behavioral data, A/B testing infrastructure, and funnel analytics — quantifying every design decision.
Fundraising Strategy
Digital donor acquisition, retention programs, and landing page optimization for NGOs, foundations, and causes that matter.
AI Transformation & Strategy
Organizational AI readiness assessments, use-case identification, governance frameworks, human-AI workflow design, and executive-level AI coaching.
Keynotes & Academic Lectures
Keynotes, workshops, and university lectures on AI transformation, behavioral economics, and the ethics of intelligent systems — for practitioners and boards.
Service Design
Map the user journey across all channels and touchpoints — from the first ad to after-sales support. Service blueprints, process prototyping, and omnichannel CX.
Design Systems & Tokens
Complete component libraries, design tokenization (Tailwind, CSS vars, Style Dictionary), governance and documentation. For teams growing from 1 product to 10.
Experience
The Path Here
- 08.2025–presentPolish National Committee for UNICEFConversion Rate Optimization & UX Design Specialist11.2025–present
- CRO strategy & optimization: I build and execute conversion rate optimization (CRO) strategies. I analyze user paths and fundraising funnels, identifying barriers and opportunities to maximize the conversion rate (CR) and improve the donor experience.
- UX/UI design: I design and ship user-centered UX/UI for websites and campaign landing pages (one-off donations, recurring giving, lead generation). I create wireframes and interactive prototypes grounded in data and insights.
- Testing & behavioral analytics: I plan, run and analyze A/B and multivariate tests. I use behavioral analytics tools (heatmaps, session recordings) to understand user behavior in depth.
CRO UX/UI A/B Testing AnalyticsFundraising & 360 Campaign Specialist08.2025–11.2025- Campaign management: Creating and managing 360° fundraising campaigns spanning digital, offline, TV, outdoor and other marketing channels.
- Media buying & coordination: Coordinating and buying media (TV, digital, OOH, radio, print) — working with media houses and subcontractors to optimize cost and campaign performance.
- Online campaign management: Running online campaigns on platforms such as Siepomaga, Zrzutka and Facebook Fundraising.
Fundraising 360 Campaigns Media Buying Analytics - 07.2024–08.2025MP Office of Marta StożekAssistant to a Member of the Polish Parliament
- Legislation & research: Analyzing legislation, drafting amendments to bills and providing substantive support for parliamentary speeches.
- Parliamentary interventions: Drafting interpellations and official letters and coordinating their delivery (including e-delivery). Initiating action on labor rights, equality and human rights.
- Constituent & stakeholder relations: Managing day-to-day phone and email contact, organizing constituency office hours and the booking system. Handling reports on local and systemic issues.
Public Policy Research Communications Social Media - 01.2025–05.2025Election Committee of Presidential Candidate Adrian ZandbergCampaign Fundraising Specialist
- Conversion path design (UX/CRO): Optimizing online donation flows for a grassroots-funded campaign, focused on clarity, trust and conversion growth.
- Analytics & user research: Researching donor behavior, running A/B tests and analyzing data to maximize donation efficiency.
- Digital infrastructure: Building and developing forms, landing pages and interfaces supporting crowdfunding drives.
Political Fundraising UX A/B Testing Crowdfunding - 02.2023–06.2024University of WrocławAcademic Lecturer
- Teaching & workshops: Teaching academic courses in User Experience Design, digital product design and Customer Experience management.
- Curriculum design: Developing original syllabi and teaching materials aligned with current IT-industry standards and technology trends.
- Mentoring & evaluation: Sharing hands-on, practical knowledge, supervising final projects and running feedback sessions modeled on real design-review processes.
Education UX Design Lecturing - 10.2020–05.2023Mirumee SoftwareProduct Designer
- E-commerce & Saleor: Designing advanced e-commerce platforms (e.g. fashion, premium watches, vinyl records powered by the Spotify API, personalized perfume).
- MedTech & AI design: Building AI-powered software interfaces for chemists and designing a physician app supporting Global South markets.
- Tech For Good & SaaS: Designing an app for instant financial support to Ukraine ('in just 3 taps') and building platforms such as a self-publishing book service.
Product Design E-commerce UX/UI - 01.2019–11.2019Kjosk PolskaHead of UX06.2019–11.2019
- UX project leadership: Taking full ownership of the product's design direction and coordinating the design team.
- Product strategy: Defining product development priorities based on user-research findings and business metrics.
- Stakeholder collaboration: Presenting design decisions to the board and investors and representing UX at a strategic level.
Head of UX Product Strategy LeadershipUX Designer01.2019–06.2019- Service architecture design: End-to-end design of a power-bank rental service in a sharing-economy model (from MVP to the final interface).
- Prototyping & hardware: Rapid iteration, digital-physical interaction design and research into the underlying hardware technology.
- User testing: Usability-testing prototypes with target customers, refining the rental flow and resolving hardware barriers.
Product Design MVP Prototyping
Teaching
Courses taught
Academia and workshops — from User Experience to marketing automation.
🎓University of Wrocław
B.A., Year 2
Summer semesterCustomer Experience
Learn what customer experience is, what it is made of, and how to research, analyze and improve it. You'll pick up the tools and techniques to craft services that meet and exceed customer expectations.
B.A., Year 3
Winter semesterProduct and Service Design
The course focuses on creating new solutions that answer real user needs and problems. You'll gain the skills to develop concepts, scenarios and business models.
M.A., Year 2
Summer semesterUser Experience
Learn the core principles and practices of UX: utility, usability, appeal, accessibility and emotion. You'll learn to design user interfaces for different platforms and devices using Figma.
💼Corporate & B2B training
Fundraising for Non-Profit Organizations
Learn how to raise funds for social causes. You'll explore fundraising types and methods, how to plan and run activities, build relationships with donors and report results transparently.
Automating Political Marketing Online
Discover how to use artificial intelligence and marketing automation to plan, run and optimize effective political campaigns — from voter segmentation to data analysis and measuring results.
AI Strategy for Enterprises
Comprehensive workshops for executives. Learn how to safely adopt AI in your company, identify processes ripe for automation and build an AI-First organizational culture.
Artificial Intelligence in Design
The course reveals how to use AI across the research and design process. You'll learn to optimize workflows with LLMs, apply generative AI to ideation and design intelligent interfaces.
Participatory Management Models
Learn how to introduce democratic, participatory management styles in your organization. The course covers facilitation techniques, building agile teams and self-organizing structures.
Collective Labor Relations and Employee Participation
Explore the legal and organizational aspects of social dialogue in the workplace. The training covers working with trade unions, setting up works councils and the rules of negotiating collective agreements.
EducationAcademic
Academic
Background
09.2021 - 07.2022
SWPS University Wrocław
User Experience Design / Product Design (Postgraduate — diploma)
Student project: MedTech
2016 - 2018
University of Wrocław
Brand Communication (Master's)
Specialization: Branding
2011 - 2014
University of Wrocław
Journalism and Social Communication (Bachelor's — diploma)
Specialization: Communication design
Areas of ExpertiseKnowledge & Competencies
Knowledge & Competencies
A broad interdisciplinary spectrum
Tech Stack & ToolsTools & Technologies
Tools & Technologies
That I use
"
„His ability to deeply understand business strategy and translate it into a concrete product concept enriched our group discussions and reinforced our design decisions."
"
„Kuba was not only my colleague but also my right hand. Kuba is a true professional, passionate about his work. His contribution to my campaign was immense."
"
„The high-stakes nature of the political environment meant that there was little room for error, and Kuba thrived in this pressure. I wholeheartedly recommend him for any future endeavors."
"
„He is a designer who cares about every detail of his work and always puts quality first."
"
„He can find interesting and effective solutions for a company that wants not just to exist, but above all to stand out from the rest. He has a great sense of style and design."
"
„A very substantive and professional approach. New, fresh and modern ideas. I'm very happy with how the project was delivered."
"
„He approaches his work professionally — one could safely call him a perfectionist."
"
„Our projects were always fully coherent, full of class and fresh thinking. Kuba works fast, yet thoughtfully."
"
„What I value most in his work is his above-and-beyond commitment and inventiveness. The world of new technologies holds no secrets for him."
"
„Jakub is a rare bird in software design: he combines broad design skills with technical knowledge which allows him to really understand a product as a whole."
"
„Kuba is one of the biggest critical thinkers I have been working with — always finding new flaws in flow, always having new ideas to improve the product."
"
„He has developed strong critical thinking abilities and fostered a reputation as a key contributor through problem-solving and innovation skills."
Zapiski projektowe.
Interests
PostmodernismElectronic musicAIVoice interfacesSocial design
FAQ
Everything you need to know about working with me.
Let's work togetherReady for
Ready for
change?
Whether you're optimizing a fundraising funnel, rolling out an AI transformation, or looking for a strategic design partner who speaks the language of both data and empathy — I'd be glad to hear about your challenge.
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