A hands-on course introducing the methodology of designing digital products and multichannel services. The goal is to build the ability to create innovative solutions centered on the needs of real users, using Design Thinking and Service Design.
Understanding the differences and overlaps between product design and service design. The Double Diamond process and the designer's role in modern organizations.
Stakeholder mapping and research techniques (in-depth interviews, observation) that help define the real design problem instead of relying on assumptions.
Synthesizing research data. Creating Customer Journey Maps (CJM) and Service Blueprints to locate key areas for innovation and improvement.
Creative workshop techniques for generating solutions. Filtering and prioritizing ideas based on feasibility and desirability.
Creating low-fidelity mockups for digital products and prototyping service processes based on the chosen concepts.
Testing prototypes, gathering feedback and preparing the final design pitch. Presenting the solutions to the group.