21-KW-Z2-E4-B-UED•Jakub Nowak•Academic year 2022/23

User Experience Design

The course introduces the field of user experience design — designing, understanding, analyzing and correctly interpreting the various methods of planning the user experience, with a strong emphasis on content strategy for web-based communication.

ECTS credits
5.00
Language
Polish
Format
Workshop (18 hours)
Institution
University of Wrocław
Faculty of Letters
Specialization
Programme: Brand Communication
View on USOSweb ↗

Course schedule

01

Introduction

Course organization and assessment format. A general introduction to User Experience — the difference between the broad and the narrow understanding of UX.

02

Touchpoints

Why well-designed schemes for the user's touchpoints with a brand matter, illustrated with an in-depth case study.

03

User-Centered Design (UCD)

Introduction to the narrow understanding of User Experience Design. Defining user-centered design with an emphasis on web design, and presenting an original tool for diagnosing user needs.

04

Terminology

An overview of the core terminology used throughout the UX design process.

05

Information Architecture

Information architecture and navigation: examples, key elements, best practices. Using prior knowledge to build a sample website structure.

06

Wireframes

Introduction to techniques and a review of selected tools for designing functional wireframes.

07

Page anatomy: Content Pages

Key elements of a well-designed website: homepage and content pages (e.g. about, blog article, FAQ) — main elements, examples and best practices.

08

Page anatomy: Checkout & E-commerce

Key elements of a well-designed website: order forms, contact forms, the cart view, the checkout flow and the product page — main elements, examples and best practices.

09

Usability research

An overview of the basic techniques for testing website usability.

Core reading

Learning outcomes

By the end of the course the participant understands how a well- or poorly-planned communication strategy affects the user across their many brand touchpoints. They have a strong sensitivity to user-experience planning, can justify their own strategies and solutions against fair, rational user goals, and can independently choose tools and methods for working with content, information architecture, navigation and typography. Using the methods taught in class, they can independently prepare functional wireframes of user interfaces.