Skip to main contentJakub Nowak
University of Warsaw

Digital Marketing

10.2025 - present

Curriculum focus

My specialization

During my Digital Marketing studies at the University of Warsaw, I am combining an advanced theoretical framework with practical, market-valued skills. My learning is based on analyzing real-world case studies and solving actual business problems. I am developing the analytical and strategic competencies required to plan, execute, and optimize digital campaigns in a dynamic online environment.

Business Strategy & Analytics

I am developing skills in running data-driven marketing campaigns. I am learning to design comprehensive digital and e-commerce strategies, as well as integrate cutting-edge AI solutions and Marketing Automation systems into real-world business workflows.

Application in Business & IT

I verify my theoretical knowledge in practice by working on actual business scenarios. Workshops led by top industry experts enable me to exchange ideas and build a valuable professional network at the intersection of marketing, sales, and technology.

Core Digital Competencies

I am mastering the key areas of performance campaign management, budgeting, analytics, and online brand positioning. I place a strong emphasis on merging creative thinking with data analysis, solving complex problems, and ensuring user privacy and cybersecurity online.

Development Paths & Leadership

The program prepares me to take on leadership and specialized roles in the digital economy, such as Digital Marketing Specialist, Growth Marketing Manager, E-commerce Manager, and Marketing Data Analyst. I leverage this knowledge directly to build and promote strong visual brands online.

Skills gained

Digital StrategyMarketing AutomationData AnalyticsPerformance MarketingConversion OptimizationSEO/SEMSocial MediaContent MarketingBrand ManagementGrowth Marketing

Achievements & projects

Deepening expertise in omnichannel strategyAligning marketing activity with UX designIntegrating analytical tools and AI solutions into the business environment
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