Conversion Rate Optimization & UX Design Specialist
11.2025–08.2026
My role & responsibilities
CRO strategy & optimization
Building and executing conversion rate optimization (CRO) strategies. Analyzing user paths and fundraising funnels, identifying barriers and opportunities to maximize the conversion rate (CR) and improve the donor experience.
UX/UI design
Designing and shipping user-centered UX/UI for websites and campaign landing pages (one-off donations, recurring giving, lead generation). Creating wireframes and interactive prototypes grounded in data and insights.
Testing & behavioral analytics
Planning, running and analyzing A/B and multivariate tests. Using behavioral analytics tools (heatmaps, session recordings) to understand user behavior in depth.
Data analysis & reporting
Analyzing data from Google Analytics, Meta Ads and payment platforms, turning key metrics into actionable recommendations.
User research
Initiating and running quantitative and qualitative research (usability tests, interviews, online surveys) to gather first-hand feedback from donors.
Form & payment optimization
Designing and optimizing donation forms, CTA messaging and payment flows to minimize drop-off and increase micro-conversions.
Cross-functional collaboration
Working closely with digital fundraising, 360 campaign, IT, content and external agency teams to keep the user experience consistent across every digital channel.
Monitoring & innovation
Actively tracking trends in UX, UI and digital fundraising and recommending innovative solutions that support business goals.