11.2025–present
I build and execute conversion rate optimization (CRO) strategies. I analyze user paths and fundraising funnels, identifying barriers and opportunities to maximize the conversion rate (CR) and improve the donor experience.
I design and ship user-centered UX/UI for websites and campaign landing pages (one-off donations, recurring giving, lead generation). I create wireframes and interactive prototypes grounded in data and insights.
I plan, run and analyze A/B and multivariate tests. I use behavioral analytics tools (heatmaps, session recordings) to understand user behavior in depth.
I analyze data from Google Analytics, Meta Ads and payment platforms, turning key metrics into actionable recommendations.
I initiate and run quantitative and qualitative research (usability tests, interviews, online surveys) to gather first-hand feedback from donors.
I design and optimize donation forms, CTA messaging and payment flows to minimize drop-off and increase micro-conversions.
I work closely with digital fundraising, 360 campaign, IT, content and external agency teams to keep the user experience consistent across every digital channel.
I actively track trends in UX, UI and digital fundraising and recommend innovative solutions that support business goals.