Skip to main contentJakub Nowak
Polish National Committee for UNICEF

Fundraising & 360 Campaign Specialist

08.2025–11.2025

My role & responsibilities

Campaign management

Creating and managing 360° fundraising campaigns spanning digital, offline, TV, outdoor and other marketing channels.

Media buying & coordination

Coordinating and buying media (TV, digital, OOH, radio, print) — working with media houses and subcontractors to optimize cost and campaign performance.

Online campaign management

Running online campaigns on platforms such as Siepomaga, Zrzutka and Facebook Fundraising.

Performance analysis

Analyzing and optimizing fundraising activity — tracking campaign performance, KPIs and ROI, and recommending improvements.

Vendor & partner collaboration

Working with partners and vendors — negotiating, executing contracts and overseeing external entities supporting fundraising.

New fundraising initiatives

Proposing new fundraising initiatives — identifying potential partnerships and non-standard donor acquisition methods.

Marketing trends

Tracking trends in fundraising and charity marketing — bringing innovative solutions into the organization's campaigns.

Skills gained

Fundraising Strategy360 CampaignsMedia BuyingDigital MarketingROI OptimizationNegotiationProject Management

Key areas

Fundraising360 CampaignsMedia BuyingAnalytics
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