01.2025–05.2025
Optimizing online donation flows for a grassroots-funded campaign, focused on clarity, trust and conversion growth.
Researching donor behavior, running A/B tests and analyzing data to maximize donation efficiency.
Building and developing forms, landing pages and interfaces supporting crowdfunding drives.
Speeding up and simplifying donation paths through ongoing KPI analysis (number of donations, average gift size) in collaboration with the engineering team.
Integrating UX strategy with the campaign's communications team to build emotional engagement, and coordinating real-time fixes in an agile way.