Election Committee of Presidential Candidate Adrian Zandberg
Campaign Fundraising Specialist
01.2025–05.2025
My role & responsibilities
Conversion path design (UX/CRO)
Optimizing online donation flows for a grassroots-funded campaign, focused on clarity, trust and conversion growth.
Analytics & user research
Researching donor behavior, running A/B tests and analyzing data to maximize donation efficiency.
Digital infrastructure
Building and developing forms, landing pages and interfaces supporting crowdfunding drives.
Iterative optimization
Speeding up and simplifying donation paths through ongoing KPI analysis (number of donations, average gift size) in collaboration with the engineering team.
Implementation alignment
Integrating UX strategy with the campaign's communications team to build emotional engagement, and coordinating real-time fixes in an agile way.