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Service 02

Fundraising Strategy

Build relationships that turn into mission support.

Digital donor acquisition, retention programs, and landing page optimization for NGOs, foundations, and causes that matter.

StripeMailerLiteActiveCampaignGA4Metabase
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Solving real problems

🏃

One-time donors

You acquire them once, but they never come back.

💸

Low LP conversions

The emotions are there, but the donation form pushes people away.

📢

Lack of segmentation

You send the same messages to everyone instead of personalizing.

❓

Unknown costs

No benchmarks for Customer Acquisition Cost (CAC) or Lifetime Value (LTV).

How we work

01

Data Analysis

Reviewing historical campaigns and deep segmentation of the donor base.

02

Funnel Optimization

Redesigning donation paths and forms to minimize friction.

03

Retention

Implementing email automation and onboarding for recurring donations.

04

Reporting

Ongoing monitoring of LTV, CAC, and campaign optimization.

What you get

Funnel Architecture

  • Optimized landing pages
  • Frictionless donation form
  • A/B testing variant system

Retention Program

  • Welcome series for donors
  • Recurring donation strategies
  • Win-back automations

Selected case studies

Tech to the Rescue x Mirumee

#TechForUkraine

Technology support for NGOs — a donation web app

View Case Study→

FAQ

Is this service only for large NGOs?+

No. Optimizing processes at an early stage helps small organizations scale much more effectively.

What tools do we implement?+

We rely on a modern stack: Stripe for fast payments, optimal LP platforms, and marketing automation tools.

Let's work together

Ready for
change?

Whether you're optimizing a fundraising funnel, rolling out an AI transformation, or looking for a strategic design partner who speaks the language of both data and empathy — I'd be glad to hear about your challenge.

📄Download CV✉kontakt@jakubnowak.euinlinkedin.com/in/jakub-ux (opens in new tab)
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