UX/UI · Webflow · Content & SEO
A website for a bilingual kindergarten in Wrocław that takes a parent from their first question to enrolling their child — designed and built by me from scratch.
- 2steps to enroll a child
- 22offer items, each with an article
- 53blog articles in the Webflow CMS
The brief
One question, three answers
A parent looking for a kindergarten asks one question. The site had to answer it with the offer, the people and the place — then lead to enrollment without needless steps.
The offer
What the child will do every day and what it costs — without calling for a price list.
Offer · BlogThe people
Who will look after the child: qualified staff and the kindergarten's story since 2014.
About · Our staffThe place
What the kindergarten looks like, what it offers and what other parents say.
Locations · Energetyczna
- Client
- CityKids, a bilingual kindergarten
- Where
- Wrocław, Poland
- Scope
- UX/UI of the whole site, Webflow, content & SEO
- Timeline
- Aug 2025 – Mar 2026
The parent's path
From the first visit to enrollment
Each page answers the next question a parent asks along the way. The “Zapisz dziecko” (Enroll your child) button waits at every stage.
A headline, a photo and the enroll button above the fold. Below, 7 cards on the kindergarten's approach — each leads to an article.
Navigation
Enroll from any page
The menu follows a parent's questions in order, and the orange “Zapisz dziecko” button is always within reach — in the bar on desktop, at the end of the menu on a phone.
Try it: tap the menu icon
The site's interface is in Polish.
Questions in order
Who you are, who teaches, what, where — and how to get in touch.
One highlighted action
Only “Zapisz dziecko” wears the brand colour; the rest of the menu doesn't compete for attention.
Phone
Below 991 px the menu folds under an icon and the enroll button closes the list.
Offer & pricing
No guesswork
Tuition, the registration fee and meals are shown openly, and a list of 22 items shows what's included and what's paid separately. Each item links to an article explaining what it covers.
- EnglishIncludedBlog article: English
- Corrective exercise with a physiotherapistIncludedBlog article: Corrective exercise with a physiotherapist
- Dog therapyIncludedBlog article: Dog therapy
- RhythmicsIncludedBlog article: Rhythmics
- Speech rhythm & speech therapyIncludedBlog article: Speech rhythm & speech therapy
- “Nature and Me” science classesIncludedBlog article: “Nature and Me” science classes
- Music classes at the National Forum of MusicIncludedBlog article: Music classes at the National Forum of Music
- Trips around Wrocław and beyondIncludedBlog article: Trips around Wrocław and beyond
- Museum and theatre visitsIncludedBlog article: Museum and theatre visits
- Special events and celebrationsIncludedBlog article: Special events and celebrations
- Puppet shows and concerts on siteIncludedBlog article: Puppet shows and concerts on site
- Special guests (e.g. alpacas)IncludedBlog article: Special guests (e.g. alpacas)
- ChessPaid separatelyBlog article: Chess
- DancePaid separatelyBlog article: Dance
- SpanishPaid separatelyBlog article: Spanish
- KaratePaid separatelyBlog article: Karate
- Social skills trainingPaid separatelyBlog article: Social skills training
- Chefik — science experimentsPaid separatelyBlog article: Chefik — science experiments
- Przedszkoliada — sport classesPaid separatelyBlog article: Przedszkoliada — sport classes
- Registration fee (one-off)FeeBlog article: Registration fee (one-off)
- Fee for subsequent yearsFeeBlog article: Fee for subsequent years
- MealsFeeBlog article: Meals
Location page
A kindergarten like a holiday rental listing
A parent choosing a kindergarten does what someone choosing a place to stay does: looks at photos, checks amenities and reads reviews. So I built the location page on that familiar pattern — nobody has to learn a new layout.
Parents' choice
A badge right at the top, under the gallery — the first trust signal.
Enrollment
Enrollment in 2 steps
The form opens full-screen, with no menu or footer, so nothing pulls attention away. Two short steps mean no screen feels overwhelming.
The site's interface is in Polish.
Step 1 · Contact
Parent and child details in one short view.
Step 2 · Location
Confirming the location on a card with its address and a link to its page.
Done
The page after sending says what's next — a settling-in visit — and suggests 3 articles.
Content & SEO
53 articles wired into the pages
The blog doesn't sit beside the site — it is its depth. Cards, offer items and the page after enrollment link to articles, so a parent who wants more is one click from the details, and search engines see a dense web of internal links.
7 / 53 · Homepage cards
How the homepage appears in search results
JSON-LD structured data on the pages
- Organization
- EducationalOrganization
- Offer
- LocalBusiness
- AboutPage
- Person
- ContactPage
- CollectionPage
- BlogPosting
Built in Webflow
A simple system, a warm character
I built the site in Webflow on a few decisions repeated everywhere: one orange accent, the Poppins typeface, rounded buttons and cards with a soft, warm shadow. Components and CMS collections mean a change in one place reaches every page.
Typeface
PoppinsHover to lift the card
Screen width
Desktop1440 pxDrag the slider — the layout walks through Webflow's breakpoints
Reusable components
The menu, footer and location card are Webflow components — one change reaches every page that uses them.
Outcome
A site that leads to enrollment
One parent's question, three answers and one always-visible step to the form. The site has been live at citykids.pl since March 2026.
- UX/UI design
- Jakub Nowak
- Build
- Webflow
- Content & SEO
- Jakub Nowak