UX/UIJuly 2023

MotoplatformaBuy a motorcycle online.

A multi-brand motorcycle showroom and online financing system — designed from scratch, from the search to the lease application.

  • Motoplatforma Sp. z o.o.
  • Katowice
  • UX/UI · solo project

Buy a motorcycle online.

A fast offer, attractive financing — your motorcycle is closer than you think.

Choose a brand first
Financing
Monthly installment
More filter optionsShow 375 motorcycles

01Brief

A virtual motorcycle showroom, designed from scratch

Motoplatforma.pl was a virtual multi-brand motorcycle showroom: the sale and financing of new and used motorcycles from various brands.

On the site you could

  • browse motorcycle offers,
  • compare prices and specifications,
  • apply for a loan or lease.

The service worked with reputable dealers and banks to give customers a safe, convenient way to buy a motorcycle online.

About the project

Client
Motoplatforma Sp. z o.o.
Based in
Katowice
Role
UX/UI — solo project
Scope
the site from scratch: desktop and phone
Date
July 2023

02Process

From the motorcycle industry to the interface

The company asked me to design motoplatforma.pl from scratch.

  1. Industry

    familiarizing myself with the motorcycle industry

  2. Needs

    identifying users’ needs and expectations

  3. Prototypes

    building prototypes and testing them with potential clients

  4. Interface

    designing the site’s interface

    • aesthetics
    • ergonomics
    • accessibility

03Business and private

Net for a business, gross for a private buyer

The Business | Private buyer switch sat on the search, the listing, the motorcycle page and the financing section, and the offer cards showed both installments: net for businesses, gross for private buyers.

Prices for

Financing for businesses

Our financing for businesses includes leases, lease loans and bank loans.

  • Attractive financing tailored to your needs
  • Monthly payments deductible as business expenses
  • Predictable motorcycle running costs
  • Zero down payment possible, with a high buyout, for up to 59 months
  • A fast decision
  • Insurance packages from just 4% of the motorcycle’s value
  • Moto Guzzi V7 Stone in Nero Ruvido

    Moto Guzzi

    2022

    V7 Stone Nero Ruvido

    853 cc65 hpIn stockNew

    for businesses384 PLN /monet · selected

    for private buyers399 PLN /mogross

  • Moto Guzzi V85 TT in Verde Altaj

    Moto Guzzi

    2022

    V85 TT Verde Altaj

    853 cc76 hpNew

    for businesses478 PLN /monet · selected

    for private buyers497 PLN /mogross

  • Moto Guzzi V7 Stone in Grigio Alluminio

    Moto Guzzi

    2022

    V7 Stone Grigio Alluminio

    853 cc65 hpIn stockNew

    for businesses380 PLN /monet · selected

    for private buyers395 PLN /mogross

  • Moto Guzzi V7 Special in Blu Formale

    Moto Guzzi

    2022

    V7 Special Blu Formale

    853 cc65 hpNew

    for businesses406 PLN /monet · selected

    for private buyers422 PLN /mogross

  • Vespa Elettrica in Azzurro Elettrico

    Vespa

    2022

    Elettrica 45 km/h Azzurro Elettrico

    4.2 kWh5 hpNew

    for businesses305 PLN /monet · selected

    for private buyers317 PLN /mogross

Prices, installments and offers are samples

04Listing

Motorcycles by monthly installment

The home page’s filters came back on the listing — brand, model, type, fuel, financing for a business or a private buyer, and the monthly installment instead of the price — and every card showed two installments.

Choose a brand first
Financing
Monthly installment

Motorcycles

375 available
  • Moto Guzzi V7 Stone in Grigio Alluminio

    Moto Guzzi

    2022

    V7 Stone Grigio Alluminio

    853 cc65 hpIn stockNew

    for businesses1,061 PLN /monet · selected

    for private buyers1,104 PLN /mogross

  • Moto Guzzi V7 Special in Blu Formale

    Moto Guzzi

    2022

    V7 Special Blu Formale

    853 cc65 hpNew

    for businesses1,134 PLN /monet · selected

    for private buyers1,179 PLN /mogross

  • Vespa Elettrica in Azzurro Elettrico

    Vespa

    2022

    Elettrica 45 km/h Azzurro Elettrico

    4.2 kWh5 hpNew

    for businesses852 PLN /monet · selected

    for private buyers886 PLN /mogross

  • Moto Guzzi V7 Stone in Nero Ruvido

    Moto Guzzi

    2022

    V7 Stone Nero Ruvido

    853 cc65 hpIn stockNew

    for businesses1,073 PLN /monet · selected

    for private buyers1,116 PLN /mogross

  • Moto Guzzi V85 TT in Verde Altaj

    Moto Guzzi

    2022

    V85 TT Verde Altaj

    853 cc76 hpNew

    for businesses1,335 PLN /monet · selected

    for private buyers1,389 PLN /mogross

Prices, installments and offers are samples

05Motorcycle page

Tailor your offer

On the motorcycle page, next to the photos and specifications, sat the calculator: who buys, lease or loan, term, down payment, buyout value — and the monthly installment.

Back
  • New
  • Classic
Moto Guzzi V7 Stone in Grigio Alluminio

Moto Guzzi V7 Stone

Engine
853 cc
Power
65 hp
Fuel
Gasoline
Year
2022

Tailor your offer

Financing
Financing type
Term

1,061PLN /monet

Send an inquiry
  • Available now
  • Attractive financing
  • Home delivery possible
  • Minimal paperwork

Prices, installments and offers are samples

06Inquiry

An inquiry with the offer already summed up

The form collected the details an advisor needed to get in touch, next to a summary of the offer: the motorcycle, financing, term, down payment, buyout and installment. GAP insurance and an extended warranty — one switch each.

Your inquiry

Leave your details and our advisor will contact you to discuss your motorcycle offer.

By sending the completed form, you agree to the processing of your personal data and to being contacted about Motoplatforma Sp. z o.o.’s product offer.

Back
Moto Guzzi V7 Stone in Grigio Alluminio

Moto Guzzi2022

V7 Stone Grigio Alluminio

853 cc · 65 hp

New
Financing:
Business · Lease
Term:
24 months
Down payment:
8,214 PLN
Buyout value:
8,214 PLN
Monthly installment:
1,061 PLN /monet

Prices, installments and offers are samples

Whatever you type in the replica stays in your browser — nothing is sent.

07Phone

The lease application flow on a phone

On a phone the search became a sheet, the installment and its button stayed pinned to the bottom of the screen, and the chosen offer could be expanded at any moment.

Screens of the flow

Buy a motorcycle online, delivered home

A fast offer, attractive financing — your motorcycle is closer than you think.

  • Electric
  • Scrambler
  • Trials

Under PLN 1,000 a month

  • Vespa Elettrica in Azzurro Elettrico

    Vespa

    2022

    Elettrica 45 km/h Azzurro Elettrico

    4.2 kWh5 hpNew

    for businesses852 PLN /monet · selected

    for private buyers886 PLN /mogross

Prices, installments and offers are samples

Whatever you type in the replica stays in your browser — nothing is sent.

08System

Aesthetics, ergonomics and accessibility

One red for the background and the action, pill switches, sliders with a halo and badges — the same on desktop and on a phone.

Colors

Click a swatch to copy its code.

  • Red

    Background, buttons, sliders and prices

    contrast 6.77:1 white on red

  • Pink

    Badges and highlights

    contrast 5.17:1 red on pink

  • Rail

    The slider’s unfilled track

  • Panel

    Calculator and summary

    contrast 6.6:1 red on the panel

  • Mist

    The browser window’s bar

  • Ink

    Headings, text and outlines

    contrast 15.54:1 on white

  • Menu gray

    The header’s navigation

    contrast 4.61:1 on white

  • Hairline

    Card borders

  • Logo bluelogo only

    The letter M in the logo

    contrast 2.86:1 on white

  • Disabled field

    “Model” until a brand is chosen

Controls

They run on the same offer as the replicas: a change here carries across the whole presentation.

Pills

Financing
Term

Sliders

Monthly installment

Selects

Choose a brand first

Switch and checkbox

Buttons and a link

Send an inquiryBackMore filters

Result375 available1,061 PLN /monet

Prices, installments and offers are samples

Badges

Condition, availability and a reduced installment.

Condition
NewUsed
Availability
In stock
Discounted installment
before: 498 PLN now: 374 PLN/mo

Prices, installments and offers are samples

The number as a headline

How the installment was built on the motorcycle page.

1,061 PLN /monet

  1. number
  2. unit
  3. spaced slash
  4. net or gross

Responsiveness

One offer card from the desktop listing to a phone screen — drag the slider or pick a view.

Moto Guzzi V7 Stone in Grigio Alluminio

Moto Guzzi

2022

V7 Stone Grigio Alluminio

853 cc65 hpIn stockNew

for businesses1,061 PLN /monet · selected

for private buyers1,104 PLN /mogross

Prices, installments and offers are samples

09Boards

The project boards

Five screens of the site on desktop and the lease application flow on a phone.

Trademarks and motorcycle photos (Moto Guzzi, Vespa, Ducati and others) belong to their owners.