Graphic design

This was a new and interesting challenge for me as I had to combine my design skills with my knowledge of politics and social communication.

My main task was to prepare a graphic design of the website, which would be attractive, functional and consistent with the identification of the Together party, from which the candidate came. At the same time, I had to take into account the restrictions imposed by the electoral code.

To cope with this task, I took the following steps:

• I conducted an analysis of the needs and expectations of the users of the website, i.e. potential voters, supporters and activists of the party Razem. I researched their demographic profiles, preferences, motivations and issues.
• I conducted an analysis of competition and inspiration, that is, other political and social websites, both domestic and foreign. I researched their pros and cons, trends and good practices.
• I conducted an analysis of the strategy and communication goals of the Razem party and the candidate Marta Konżek. I explored their mission, vision, values, agenda, slogans and narrative.
• Based on the information and data collected, I developed the concept and graphic style of the site, which would be consistent with the visual identity of the Together party. I used tools like moodboard, style guide and wireframe for this.
• Faced with a small budget, together with the team, we developed a strategy for obtaining organic traffic through a system for submitting, signing and sharing petitions concerning local issues of residents of the electoral district from which Marta Stożek was a candidate. This solution provided us with the engagement of the audience, who shared the petitions on their Social Media and actively commented on the posts on the candidate's profiles regarding their issues. After the election of a candidate, as a deputy, she was to submit parliamentary interpellations on the issues of the inhabitants of her district. This idea distinguished the candidate from the others as a person who actually works for Wrocław, and not just “hangs on banners”.
• Using the Figma tool, I designed the layout of the main page of the website, which would be clear and functional. At the entrance, he presents the election spot, then briefly introduces the candidate, presents the program pillars, presents local petitions and presents successful initiatives, invites to open meetings with the candidate, presents the latest TikToks and encourages to follow the candidate on social media, informs about campaign news, dispels possible doubts with Q&A and ends Get a strong Call To Action encouraging you to vote and sign up for an election reminder.
• I designed the layout of the “About me” tab. The website presents the candidate from a family, professional and activist perspective.
• I designed the layout of the “Election Program” tab. The programme is based on 4 pillars: Safe Family, Stable Work, Human Rights and Climate and Environment. In order to obtain a visually attractive form, the program applications are preceded by photos, quotes of the candidate, statistics and links to the petition related to the given application. I have also developed a separate page with the full program of the electoral committee.
• I designed the layout of the “Local Issues” tab. The site presents a list of all 107 petitions broken down by districts and a map of petitions. It also has a search engine. Users can also submit their petition proposal.
• I designed the layout of the petition pages tab. For each petition, you can assign a person who reported a problem and select the person who is taking care of the petition from #ekipaSTOŻEK. For this, it is possible to include on the website a YouTube Shots video with a brief explanation of the problem, a Street View with the location of the problem, as well as links to newspaper articles in the subject of the petition. Each petition has a “Resolution Plan” outlining the planned next steps.
• I designed the “Events” tab layout where users can sign up for an upcoming event and add it to their calendar. For past events, they can see the recording of the event.
• I designed the layout of the tab “#ekpaSTOŻEK” in which users can get acquainted with the silhouettes of people cooperating with the candidate and submit their candidacy to the team.
• I designed the logic and layout of the “I vote” tab in which users after answering a few simple questions can make sure if they can vote for a candidate and find out how to add to the Central Register of Voters. Finally, they can set a reminder of the election.

Website implementation with Webflow

We didn't have any developers available to help me code and implement the site. Also, having a limited budget, which did not allow to hire an external company, I decided to implement the site on my own.

Therefore, I decided to implement the site myself using Webflow, a tool for creating interactive and responsive websites without having to write code. Webflow allowed me to save time and labor, as well as avoid errors and technical problems. Webflow also gave me full control over the look and feel of the site, as well as the ability to integrate with other web tools.

During the implementation, I used, among others, these functions:

• I used the grid function to create a two-dimensional grid that defined the layout of the elements on the page. Thanks to this, I was able to easily fit the elements to different resolutions and devices.
• I used flexbox to create a one-dimensional grid that defined the layout of the elements on the page. This allowed me to easily align and spread the elements in the grid, as well as change their ability to contract and stretch.
• I used components to add and use ready-made components, that is, elements that already had defined styles and functions. Thanks to this, I was able to quickly and easily add interactive and functional elements on the site.
• I used variables to create and manage variables, which are values that I could use for elements on the page. Thanks to this, I was able to simplify and organize the code, as well as easily make changes to elements on the page.
• I used style selectors to create and manage style selectors, which are rules that defined the appearance and behavior of elements on a page. This allowed me to control and modify styles for elements on the page.

Google Tag Manager

I also dealt with adding and editing tags using Google Tag Manager. My tasks were to:

• Creating an account and container in Google Tag Manager. An account is where I stored and managed all my tags. A container is a collection of tags, variables, and rules that were associated with a specific page or application. I created an account and container for the candidate's website, martastozek.pl, and added the container code to its source code.
• Adding and configuring tags in Google Tag Manager. Tags are scripts that were run on a page or application depending on certain conditions. I added and configured tags using the Google Tag Manager interface, choosing the right templates, variables, and triggers. Some of the tags I've added are: Google Analytics, Google Ads, Facebook Pixel, Livesession, Mailchimp, Google Maps, and more.
• Testing and publishing tags in Google Tag Manager. Before publishing tags to a website or app, I tested them for performance and correctness using the preview and debugging features in Google Tag Manager. I was checking that the tags were running at the right time and that they were collecting and sending the correct data. If everything was fine, I posted tags on the site.
• Monitoring and optimizing tags in Google Tag Manager. After publishing tags on a site or app, I monitored their effectiveness and impact on the performance of the site or app. I have used tools like Google Analytics, Google Search Console, PageSpeed Insights and others for this. If I noticed any problems or opportunities for improvement, I made the necessary changes and updates to the tags using Google Tag Manager.

Thanks to my work on configuring scripts in Google Tag Manager, I was able to increase the functionality and analytics of the candidate's website, as well as facilitate and speed up the management of tags on the site. Google Tag Manager allowed me to add and edit tags without having to interfere with the page code, which was convenient and safe.

Google Analytics

I also dealt with the use of Google Analytics for quantitative analysis of our website and campaigns. My tasks were to:

• Installing and configuring the Google Analytics code on our website, martastozek.pl. I added the Google Analytics code to the container and implemented it on our website using Google Tag Manager.
• Creating and customizing reports in Google Analytics. Reports are sets of data and graphs that show different aspects of how our site and campaign works. Google Analytics offers many ready-made reports, such as audience, acquisition, behavior and conversion reports, which can be viewed and filtered by various criteria. I created and customized reports that showed me data such as: number of users, sessions, page views, time on page, bounce rate, traffic sources, conversion rates, and more.
• Analyzing and interpreting data from Google Analytics. Data from Google Analytics helped me evaluate the effectiveness and effectiveness of our site and campaigns, as well as identify strengths and weaknesses, problems and opportunities for improvement. I have analyzed and interpreted data using various techniques and tools such as: comparing historical and current data, segmenting data according to different user groups, testing hypotheses and checking correlations and relationships between variables, creating tables and graphs to present data, applying descriptive and inferential statistics to describe and generalize data.
• Concluding and acting on the basis of Google Analytics data. Data from Google Analytics provided me with valuable information and guidance that allowed me to make better decisions and actions about our site and campaigns. I have inferred and taken actions based on data, such as: making changes and corrections in the design, content and functionality of our site, optimizing our marketing and advertising activities, adapting communications to the needs and preferences of our audience, measuring and evaluating the effects of our actions and changes made.

Through my work setting up Google Analytics and performing quantitative analysis, I have been able to get to know and understand our site, campaign and audience better, as well as improve and optimize our online presence and activities.

Livesession

I was also engaged in using livesession for qualitative UX analysis of our website and campaign. My tasks were to:

• Installing and configuring the livesession code on our website, martastozek.pl. I added the livesession code to the container and implemented it on our website using Google Tag Manager.
• Selection of sessions for analysis. Sessions are recordings of user behavior on our site that can be played, filtered and analyzed. Livesession offers many options to filter recordings by user segments, e.g. by location, device, traffic source, behavior; selection of session parameters such as length, frequency, number of users; selection of session metrics such as bounce rate, time on page, number of clicks, NPS rating. I created and customized sessions that matched our research goals and hypotheses.
• Watch and analyze live sessions. The sessions allowed me to observe and interpret the behavior of users on our site, as well as to discover their opinions, emotions, motivations and problems. I used various features and tools for this, such as: session player, which showed a recording of user activity on the site; heatmaps, which showed where and how often users clicked, scrolled and moved the cursor; analytics, which showed statistics and metrics about the session; comments that allowed adding notes and notes to sessions; tags that allowed marking and grouping sessions by different categories; surveys that allowed collecting user opinions and ratings.
• Concluding and taking action based on a livesession session. Livesession sessions provided me with valuable information and guidance that allowed me to make better decisions and actions about our site and campaign. I have inferred and taken actions based on sessions, such as: making changes and corrections to the design, content and functionality of our site; optimizing our marketing and advertising activities; adapting communications to the needs and preferences of our audience; measuring and evaluating the effects of our actions and changes made.

Through my work setting up livesession and performing a qualitative UX analysis, I was able to get to know and understand our site, campaign and audience better, as well as improve and optimize our online presence and activities.

Google Ads

I also had the task of co-creating ads in Google Ads, which were one of the main tools of communication and promotion of the candidate on the Internet. To cope with this task, I took the following steps:

• I conducted an analysis of the keywords that were most frequently searched by potential voters and supporters of the Together party. I researched their queries, intentions, competition and cost per click.
• I conducted an analysis of the candidate's advertising goals and strategies. I set budgets, target groups, locations, schedules, conversion tracking, and campaign optimization.
• Based on the information and data collected, I developed the concept and content of ads in Google Ads that responded to the needs and problems of potential voters.
• Together with #ekipaSTOŻEK, we developed the types and formats of ads in Google Ads that were most relevant and effective for our campaign. We chose formats such as search ads, Google Display Network and YouTube:
• Text ads on the search network: These ads were aimed at attracting new visitors to the site who were looking for information about the Together party, candidate Marta Konżek or topics related to its program.
• Display ads in the advertising network: These ads were aimed at remarketing, that is, rereaching people who have already visited our site or reacted to our advertising.
• YouTube video ads: These ads were aimed at increasing views of our election spot on YouTube, as well as YT Shorts videos promoting petitions.
• I monitored ad performance in Google Ads and analyzed data on impressions, clicks, conversions, cost, ROI, and other metrics. Based on data analysis, I made improvements and optimizations in ads and campaigns.

As a result of our work, 73 unique ad creations were created in Google Ads, which were adapted to different types, formats and advertising purposes. These ads were viewed 1,253,349 times and attracted the attention of many potential voters and supporters. From the ads, we got 10,559 conversions, which are activities that were important to us, such as visiting the site, signing a petition, subscribing to the newsletter, watching a polling spot or clicking on the “I vote” button. The average cost of conversion was PLN 0.26, which means that it was a very profitable and effective form of advertising.

Meta Ads

I was also tasked with co-creating ads in Meta Ads. To cope with this task, I took the following steps:

• I did an analysis of the target audience I wanted to reach with ads. I researched their demographic profiles, interests, behaviors and preferences.
• I conducted an analysis of the candidate's advertising goals and strategies. I developed a budget, a schedule, set up conversion tracking and optimization.
• Based on the information and data collected, together with the team we developed the concept and content of the ads in Meta Ads that responded to the needs and problems of the target audience.
• We then developed the ad types and formats in Meta Ads that were most relevant and effective for our campaign.

• Ads in the News section: These ads were aimed at increasing brand awareness, user engagement, and site traffic.
• Reel and Relationship Ads: These ads were aimed at increasing video views.
• Messenger ads: These ads were aimed at boosting messages to a female candidate on livechat.

• I monitored ad performance in Meta Ads and analyzed data on impressions, clicks, conversions, cost, ROI, and other metrics. Based on data analysis, I made improvements and optimizations in ads and campaigns.
• In the meantime, I've exchanged hundreds of messages with Meta and Google Ads support.

As a result of my work, 40 unique ad creations were created in Meta Ads, which were adapted to different types, formats and advertising purposes. These ads ran 387,785 times and attracted the attention of many potential voters and supporters. We got 7,843 conversions from the ads, which are activities that were important to us, such as visiting a website, signing a petition, subscribing to a newsletter, watching a polling spot or voting. The average cost of conversion was PLN 0.19, which means that it was a very profitable and effective form of advertising.

Agorapulse

As part of the co-management of social media, I implemented the Agorapulse tool. This allowed us to comprehensively manage all your social media accounts in one place, including:

• Planning and scheduling content publishing
• Monitoring of interaction with the audience
• Analysis of the results of activities

The implementation of Agorapulse assumed the following objectives:

• Facilitating the work of the social media team
• Improving the effectiveness of social media activities
• Increase transparency and control over social media activities

The implementation of Agorapulse took place in several stages:

1. Needs Analysis — I first analyzed the needs of the social media team. To this end, I interviewed team members and analyzed campaign documentation.

2. Tool selection - based on the needs analysis, I chose the Agorapulse tool. This tool met all the requirements of the team, including:

• It is intuitive to use
• Offers a wide range of platform-specific settings

3. Tool Configuration - I then configured the tool according to the needs of the team. To do this, I added social media accounts, created a schedule for publishing content, and settings for monitoring interaction with the audience.

Thanks to Agorapulse it was possible to achieve the following effects:

• The efficiency of the social media management team has increased. By automating tasks, the team was able to focus on the more creative aspects of content creation.
• Transparency and control over social media activities have improved. Through reports and analysis, the team was able to better understand how its social media activities work and make more effective decisions.

This tool has made it possible to improve the work of the social media team in the election campaign. As a result, the campaign achieved better results.

SEO Optimization

I also had the task of optimizing SEO, that is, the positioning of the site in the Google search engine, and monitoring its results in Google Search Console. To cope with this task, I took the following steps:

• I once again reviewed the website I implemented to detect potential errors and imperfections. I have researched aspects such as loading speed, responsiveness, accessibility, linking, keywords, tags, microdata and many more.
• Based on the results of the SEO review, I have made the necessary tweaks and improvements to the site to increase its quality and compliance with Google guidelines.
• I then registered and verified the site in Google Search Console to access tools and reports to monitor and improve its position in Google Search.
• I regularly reviewed and analyzed the data and information provided by Google Search Console to evaluate the effectiveness and efficiency of my SEO efforts. The most important data included:

• Performance: This is data on the number of views, clicks, average position and average CTR of a site in Google search results. This data helped me assess how often and how high a site appeared in search results for different queries, as well as how often users clicked on it.
• Coverage: This is data on the number and status of the pages of a website that have been indexed or excluded by Google. This data helped me see if Google was able to find and index all the important pages of the site, as well as whether there were any indexing issues such as 404 errors, duplicates, noindex, or others.
• Improvements: This is data on the quality and correctness of different elements of the site that affect its appearance and behavior in Google search results. This data helped me verify that the site met Google's requirements and standards for aspects such as structured data, mobility, speed, security and more.

• Based on the analysis of data from Google Search Console, I have been making further fixes and improvements to the site to solve the problems encountered and take advantage of the available opportunities.

As a result of my work, I managed to improve the SEO of the site and increase its visibility and relevance in the Google search engine. The site obtained 36,000 views in Google search results during the election campaign period, which means that it was frequently and highly displayed for various queries related to the parliamentary elections, especially in Lower Silesia. The site also gained 5,400 clicks from Google search results, which means that users were interested in its content and wanted to visit it.

Custom Election Banners

I was also involved in creating and placing election banners at bus and tram stops. My tasks were to:

• Creating content for election banners. The content for the election banners are texts and graphics that were supposed to convey our message and encourage the signing of the petition. I make sure that the content is clear, specific and convincing, as well as taking into account the local context and needs. Each of the banners referred to a specific petition, and its placement in the city corresponded to the subject of the petition in question. For example, at the stop in the Różanka district, we placed a banner about a petition on the reduction of noise from the military shooting range, and at the stop in Brochów we placed a banner about a petition on the construction of a sidewalk on the Brochow viaduct.
• Adding and generating links and qr codes to petitions. Petition links and qr codes were elements that made it easy and quick to go to the petition website, where it could be signed and shared. I made sure that the links and qr codes were short, easy to remember and scan. For example, for a petition for one ticket for MPK and KD, I generated a link martastozek.pl/001 and qr code that led to the same address.
• Placing election banners at the stops. Election banners were large posters that were visible and legible from a distance, as well as weatherproof. I made sure that the banners fit well and were attached to the structure of the stops.

Through my work designing personalized election banners, I have been able to increase the recognition and popularity of our candidate and campaign, as well as encourage the signing and sharing of our petitions. Election banners were one of the most effective and creative ways to communicate and promote our campaign.

Co-organisation of press conferences and meetings with voters

I co-organized press conferences and meetings with voters to promote the candidate. My duties included:

• Preparation and editing of conference invitations for journalists and press releases. I also prepared graphics to increase the attractiveness of materials.
• I was engaged in the distribution of invitations and press releases to the media, both local and national. I made sure to send invitations well in advance, depending on the frequency of media publications, and to personalize the content of the message to increase interest in the event.
• I conducted live broadcasts of press conferences and meetings with voters on all of the candidate's social media profiles, such as Facebook, Twitter, YouTube and Instagram. I used ATEM Mini Pro and Restream software for this to record and broadcast live video in HD quality.

Live streams on social media

I also worked on creating and broadcasting live videos using the Atem Mini Pro and the Rode NT-USB+. My tasks were to:

• Justify why we need these devices, what are their advantages and features, what are their costs and where you can buy them. I also included links to manufacturers' websites and reviews of these devices.
• Setting up and testing the Atem Mini Pro and Rode NT-USB+. After unpacking and connecting the devices to the power supply and computer, I began to configure and test their operation. I used Atem Software Control and Rode Connect software for this, which allowed me to access all the settings and functions of the devices. I configured and tested parameters such as: resolution, format, speed and quality of image and sound, transitions and visual effects, sound level and balance, compression, gate and sound effects, signal monitoring and recording, connecting to the Internet and streaming platforms. I checked that everything worked correctly and without delays, as well as that the picture and sound were clear and clear.
• Streaming live videos with Atem Mini Pro and Rode NT-USB+. After setting up and testing the devices, we ran live streams that promoted our candidate and campaign. I also used a Rode NT-USB+ microphone, which I connected to my computer and which provided high quality sound. Using Atem Software Control and Rode Connect, I switched, mixed and recorded video and audio, adding transitions and effects, adjusting level and balance, applying compression, gate and effects. Using the Atem Mini Pro, I connected to the internet and streaming platforms such as YouTube, Facebook, Instagram and TikTok, and live-streamed our videos that reached thousands of audiences.

Mailchimp Journey

The goal of this task was to build audience engagement and loyalty with the help of email marketing automation. To cope with this task, I took the following steps:

• I developed the Mailchimp Journey concept and scenarios for sending emails after certain actions on the site, such as signing a petition, reporting a local issue or signing up for an event.
• I chose the right starting points, rules and actions that would be suitable for different types of audiences and situations. For example, one of the starting points was “added VIP tag”, which meant that the contact was a high-value recipient who received a special message from the candidate asking them to sign the petition. Then, after 3 days, if the contact did not open the message, I sent him a reminder. If he opened the message but didn't sign the petition, I sent him a motivational message. If he signed, I would send him a thank you and invite him to attend a meeting with the candidate.
• I have tested and optimized Mailchimp Journey, checking their effectiveness and correctness. I monitored metrics such as audience, open rate, click-through rate, conversion rate, and churn rate. I have made the necessary corrections and improvements to increase the efficiency and satisfaction of the audience.

Through my work on Mailchimp Journey, I have been able to increase audience engagement and loyalty, as well as improve the candidate's electoral performance.

Mailing

Together with Rienka Kasperowicz, we planned and implemented a mailing with a reminder about the elections, which was intended to encourage potential voters to vote for the candidate. My duties included:

• Prepare a database of mailing recipients, which consisted of people who previously registered on our website.
• Send a mailing to the audience on the Friday before the election silence. For this I used the Mailchimp tool, which allows you to easily and quickly send emails to a large number of recipients, as well as personalize and segment your mailing.
• Monitor the results of mailing and analyze data on the number of recipients, open rate, click rate, bounce rate and other indicators.

Mailing reached an open rate of 40.36%, which means that almost half of the recipients opened the message and familiarized themselves with its content. Mailing also achieved a click rate of 12.15%, which means that more than a tenth of recipients clicked on a link to our website or to our social media profiles. Mailing had a low bounce rate of 2.34%, meaning that only a small proportion of messages did not reach recipients due to technical errors or outdated email addresses.

MMS

I also took care of sending MMS to voters. MMS were used to give recipients a short and attractive reminder about the election and the candidate. My tasks included:

• Preparation of a database of phone numbers of MMS recipients, which consisted of people who previously registered on our website.
• Together with Krzysztof Markowski and Tymon Rzewuski, we prepared the content and graphics of the MMS, which included a short text encouraging people to vote for the candidate Marta Stozek.
• I sent MMS to recipients using SMS API.
• I monitored MMS results and analyzed data on the number of recipients, delivery rate and other indicators. Based on data analysis, I introduced improvements and optimizations for subsequent MMS campaigns.

MMS reached a delivery rate of 73.99%, which means that most of the numbers in the database were valid and still active. MMS met our expectations and goals and also exceeded the average scores for political MMS.

Writing contracts, placing orders and invoicing

I also dealt with administrative and financial matters related to the campaign. My tasks were to:

• Writing contracts with suppliers of services and products necessary for running campaigns, such as copywriters, printing houses, courier companies, photographers, graphic designers, moderators, consultants, volunteers and others. I make sure that the agreements are legal, beneficial to both parties and protect the interests of the electoral committee.
• Placing orders for services and products necessary to run campaigns, such as banners, flyers, posters, stickers, gadgets, domains, hosting, software, hardware, room rental and more. I make sure that the orders are placed on time, on budget and meet the expectations of the candidate and the staff.
• Billing invoices for services and products necessary to run campaigns, such as those mentioned above. I make sure that invoices are correctly issued, paid and posted.

Terms and Conditions, Privacy Policy and Accessibility Statement

I also dealt with legal and technical issues related to the service. My tasks were to:

• Writing the rules of the martastozek.pl website, which defined the rules of use of the website by users, the conditions for submitting, signing and sharing local petitions, the rights and obligations of the parties, as well as the means of resolving disputes and complaints. I make sure that the rules are legal, transparent and understandable to users, as well as protect the interests of the election committee and the candidate.
• Writing the privacy policy of the martastozek.pl website, which informed the users about what personal data is collected, processed and made available by the website, for what purpose and on what legal basis, how long they are stored and how they are protected, what rights they have and how they can use them, as well as who is the administrator and cooperating entities. I make sure that the privacy policy is in compliance with the law, in particular with the GDPR, transparent and reliable for users, as well as ensuring an adequate level of protection of personal data.
• Writing a declaration of availability of the martastozek.pl website, which described the degree of adaptation of the website to the needs of people with disabilities, including blind, visually impaired, deaf, deaf, with impaired communication, with limited motor or cognitive performance. I make sure that the accessibility declaration is in accordance with the law, especially with the Act on Digital Accessibility of Websites and Mobile Applications of Public Entities, accurate and up to date for users.

Handling of GDPR requests

I also dealt with matters related to the right to be forgotten. My tasks were to:

• Accepting requests for deletion of data from users of the martastozek.pl website who wanted to exercise the right to be forgotten. These requests were sent using the contact form on the site or by email. I make sure that applications are correctly registered, verified and confirmed.
• Checking whether the data deletion requests were in accordance with the conditions and conditions set out in the GDPR.
• Processing requests for deletion of data. This consisted of deleting the user's personal data from the martastozek.pl database and from other sources, such as the system of local petitions, Mailchimp, Google Analytics, SMS API and others. I made sure that the deletion of the data was accurate, comprehensive and irreversible.
• Informing users of the result of a request for deletion of data. I sent them an email confirming the deletion of the data. I made sure that the information was clear, understandable and courteous.

Thanks to my work on handling requests for deletion of data, I managed to ensure compliance with the GDPR and protection of the rights of users of the martastozek.pl website.

Petitions on housing groups on FB

I was also involved in promoting campaigns on social media. My tasks were to:

• Joining the residential groups on Facebook, which brought together residents of the electoral district no. 3 (Wrocław), from which Marta Stożek was a candidate. Neighborhood groups are Facebook groups that are used to exchange information, opinions and help between neighbors.
• Placing links to local petitions concerning various issues of residents of the electoral district no. 3 (Wrocław), such as a public nursery in Klecin or fewer alcohol outlets. Local petitions are initiatives of the candidate and the staff, which showed that Marta Stożek knows and understands the problems of the people she will represent in the Sejm, and that she works to solve them.
• Encouraging community group users to sign, share and comment on local petitions. I make sure that my posts are interesting, persuasive and in line with the rules of the groups. I did not spam or impose my views, but tried to have a constructive dialogue with the audience. I stressed that local petitions are a way to express your opinion and influence the improvement of the quality of life in your housing estate.
• Monitoring the activity and reaction of users of settlement groups to local petitions. I tracked the number of signatures, shares and comments, as well as the tone and content of the speech. I answered questions, clarified doubts, and fended off criticism. I have also collected feedback and suggestions that may have been useful for improving or creating new local petitions.

Through my work linking petitions to neighborhood groups, I have been able to increase the reach and popularity of social media campaigns, as well as build audience engagement and loyalty. Local petitions were one of the most effective tools for promoting the candidate, because they showed that Marta Konżek is close to people and their problems, and not just a politician from the poster.

Election Campaign Fundraising

The aim of this task was to obtain independent funding for the campaign, increase the trust and loyalty of the audience, as well as improve the image of the candidate as a modern and transparent politician. To cope with this task, I took the following steps:

• I contacted the representative of the National Clearing Chamber, who was responsible for the service and technical support of the PayByNet service. I agreed with him the conditions and procedures for implementing the service on the candidate's website, martastozek.pl. I received from him the necessary documents, instructions and codes for integrating the service with the online payment system.
• I designed and set up a PayByNet based fundraising system on the candidate's website. I created a special tab “I deposit”, where I placed information about the goals and costs of the campaign, as well as a form for entering the amount and data for the transfer. After completing the form, the user was redirected to the PayByNet website, where he could log in to his bank and approve the payment. After completing the transaction, the user received a confirmation and thanks for the support.
• Unfortunately, my project encountered organizational obstacles and was eventually implemented in a truncated form.

Election lanterns

I have also been in the business of creating and improving content for election lanterns. My tasks were to:

• Editing responses to statements that were in line with the program and message of the Razem party and candidate Marta Stożek. I have made sure that the answers are clear, specific and persuasive, and that they include arguments and evidence to support our positions.
• To consult the candidate and staff on responses to statements that were controversial, ambiguous or required further clarification. I collected feedback and suggestions, as well as resolved any disputes or inaccuracies.
• Sending ready-made answers to the entities organizing a given lantern. If the subject had any objections or questions, I answered them.
• I also posted the answers to the lanterns on the candidate's website.

Through my work on editing responses to election lanterns, I was able to present our positions and proposals in a clear and credible way, as well as compare them with other election committees. Election lanterns were one of the most useful and popular information tools for potential voters, as they helped them make an informed and thoughtful election decision.

Subtitles for movies

I was also in the business of editing and adding subtitles to videos on TikTok. My tasks were to:

• Transcribing dialogs from video materials. For this I used the tool veed.io which automatically generated text from the audio. I then checked and corrected spelling, grammar, punctuation, and style errors.
• Adding subtitles to videos using the native features of a given platform and burned them for the needs of platforms that do not have a subtitle function.
• Publishing on platforms such as Facebook, Instagram, Twitter or YouTube to increase their reach and popularity.

Through my work on adding subtitles to videos on TikTok, I have been able to improve the quality and accessibility of our content, as well as increase the engagement and loyalty of the audience. Subtitles helped viewers better understand our message and remember our slogans. Subtitles have also helped us reach a wider and more diverse audience, including people who have hearing problems or prefer to watch movies without sound.

Influencer marketing

I have also been involved in making and maintaining connections with people who have a lot of influence and reach on social media and online. My tasks were to:

• Search and select influencers and podcasters who fit the profile and goals of our campaign. I used tools like BuzzSumo, Influencer Marketing Hub or Briefme to help me find the right creators based on their subject matter, number of followers, engagement, credibility and other metrics. I chose those individuals who were aligned with our mission, vision and values, and had a positive impact on their audience. They were, among others: SynmojeGotaty, Paulina Matysiak, Odch Społeczny, Lewi Prawią, Ralindel and ka.per.
• Establishing and negotiating terms of cooperation with influencers and podcasters. I contacted them, presenting them with our offer and inviting them to cooperate. I discussed goals, scope, form and timing with them, as well as answering their questions and concerns. I make sure that the cooperation is beneficial and rewarding for both parties, as well as in accordance with the law and ethics.
• Coordinating and monitoring the implementation of cooperation with influencers and podcasters. I provided them with the necessary materials. I reviewed and approved their content, such as posts, stories, videos, podcasts or articles that promoted our candidate.
• Building and maintaining long-term relationships with influencers and podcasters. I communicated with them regularly, giving them feedback, thanks and appreciation for their work.

Through my work coordinating collaborations with influencers and podcasters, I have been able to increase the recognition and popularity of our candidate and campaign on social and online media, as well as build audience engagement and loyalty. Influencers and podcasters have been our ambassadors and allies who have helped us reach a wider and more diverse audience, including young and active people who are a key target group for the Together party.

Google Workspace

I was also in charge of setting up Google Workspace and running Gmail by replying to emails to the committee. My tasks were to:

• Creating and managing a Google Workspace account for our campaign. My Google Workspace account allowed me to create and use a custom email address with our campaign domain. kontakt@martastozek.pl. I created a Google Workspace account by selecting the appropriate plan and domain, and then set up account settings such as users, groups, roles, security, and invoices.
• Creating and managing a Gmail account for our campaign. My Gmail account allowed me to receive and send emails from our custom email address, as well as use other Google Workspace services like Docs, Drive, Meet, and more. I created a Gmail account by logging into our Google Workspace account and then set up Gmail account settings like signature, auto reply, filters, labels, and notifications.
• Write back emails to the committee using Gmail. Emails to the committee are emails I have received from people interested in our campaign, such as potential voters, volunteers, partners, the media and others. I wrote back emails to the committee providing relevant information.

Through my work on setting up Google Workspace and running Gmail while answering emails to the committee, I was able to improve the communication and organization of our campaign, as well as build relationships and trust with our audience.

Staff phone number

I was also engaged in the use of the PRIV service for telephone communication with our recipients. My tasks were:

• Activating an additional phone number in the PRIV app. The PRIV app allows you to have up to three additional phone numbers that you can use to receive and make calls and messages from other PRIV users.
• I made our staff phone number available to all members of our team, by installing the app on their phones.
• Communicating with our recipients using an additional phone number in the PRIV app. Aplikasi PRIV dihêle hûn bi temaşevanên me re têkilî daynin, wekî hilbijartinên potansiyel, dilxwazî, hevkar, medya û yên din, bi karanîna jimareyek têlefonê ya zêde ya ku ji wan re wekî jimara karmendê me tê xuyang kirin. We received and made calls and messages with our recipients using the PRIV app, using our private phone but not revealing our private number. L'applicazione PRIV fornisce con alta qualità audio.

I have been able to improve communication and organization of our campaign, as well as to protect our privacy and confidentiality of conversations, through my work on setting up PRIV and communicating with an additional phone number.

Livechat

I was also in charge of operating Livechat and replying to messages from voters. La mia attività sono:

• L'installazione e configurare Livechat sul nostro sito, martastozek.pl. Livechat è un widget che appare all'sotto della pagina e consente di iniziare un conversazione con il nostro team. To install and configure Livechat, I created an account in Livechat, selected the appropriate plan and settings, and then added the Livechat code to the source code of our site.
• Creating and customizing chat scenarios in Livechat. Szenarios de conversación son messages y resposta readyados que ayuda a crear y conduir conversações com votadores. I created and customized chat scenarios in Livechat, using the scenario editor and choosing the right options and variables. Some of the scenarios I have created are: greeting, introducing myself, inviting you to ask a question, giving information about our program and proposals, encouraging you to sign a petition, thanking you for talking and saying goodbye.
• Ez bersiv da peyamên ji hilbijartinan li ser navê namzetê, bi karanîna sepana Livechat li ser komputera xwe an têlefonê, bi karanîna senaryoyên danûstendinê û peyvên xwe. Ez piştrast dikim ku bersivên min bi peyamek û şêwaza me re têkildar in, û hem jî bi dilovanî, profesyonel û arîkar in.

I have been able to increase the engagement and satisfaction of our audience, as well as build relationships and trust with them, through my work on implementing Livechat and responding to messages from voters on behalf of the candidate.

Remarketing

I was also involved in creating a remarketing campaign along with the implementation of targeted landing pages. La mia attività sono:

• Create and segment remarketing lists in Meta Ads and Google Ads. Remarketing lists are collections of users who meet certain criteria, e.g. visited our site, signed a petition, signed up for an event, etc. We make sure that the lists are as personalized as possible and tailored to our goals. For example, I created a remarketing list for people who visited our site and saw our election program, but did not sign any petition.
• Een uitvoering van een remarketing kampanje in Meta Ads en Google Ads. Ez piştrast dikim ku kampanyayek bi qasî gengaz û balkêş e, bi rêgez û pîvanên van platforman re baş e.
• Creating and implementing targeted landing pages. Targeted landing pages are websites which we direct users from our remarketing campaign in order to present a candidate's political offer tailored to the visitor's profile. Ez piştrast dikim ku rûpelên dakêşanê bi qasî ku gengaz e ji bo kampanyaya meya remarketing û temaşevanên meyên armancdar, bi hêsanî, zelal û veguherînin.

Thanks to my work on the preparation of the remarketing campaign Meta Ads and Google Ads along with the implementation of targeted landing pages, I was able to increase the number of votes. A remarketing campaign and landing page are effective and proven tools that allow you to reach potential voters again and convince them of our candidate and campaign.

Result

Local Government Campaign '24

In 2024, I led a similar campaign by Marta Stożek to the Lower Silesian Voivodeship Sejmik. Marta Stożek got a mandate! With a much smaller constituency than in the general election, she won 13,369 votes.

Team

Nominee: Marta Konzek

Campaign designer: Jakub Nowak

Team Coordinator: Krzysztof Markowski

Foto/Video: Tymon Rzewuski, Dawid Majewski, Krzysztof Belkowski

Copywriting: Rienka Kasperowicz, Reinan Janikowska, Darya Shklarevich, Catherine Haldys

IT Consulting: Rafal Python

Total Branding: Sebastian Jagla