Przyjaciele 55-100
Winnica 55-100 was founded in 2015 on the beautiful Trzebnickie Hills characterized by a unique microclimate and the longest growing season in Poland. Winery 55-100 produces four unique wine varieties: Muscaris, Solaris, Rosé and Regent. Each of these wines is characterized by incredible flavors, aromas, textures and full of emotions. Wine tasting 55-100 is a multi-sensory, multisensory experience. It is one of the most emotional products in the world.
The Challenge
Challenging
The task was to create a loyalty program that brought together the vineyard's customers around them. The task was to develop a strategy for the development of the 55‑100 brand, expanding the range of brand experiences not only to product sales, but also to the cycle of events, events and meetings at the vineyard. As part of the assignment, I was also responsible for the preparation of printing materials, the development of the registration form and the integration with the mailing software.
Printed Materials
