zandberg2025.pl

Main page

The main page of the website acts as a dynamic information center of the campaign — it brings together the most important content and functions, while directing the user to key subpages. In addition to the main slogan of the campaign, it includes modules that allow immediate financial support, quick access to candidates and order a free election banner to hang on the balcony or fence. Here you can read the candidate's bio, watch the latest campaign rolls, read the news, check the calendar of meetings on tour, watch the week's YouTube recaps and Zandberg's media appearances. As part of increasing engagement, the ability to symbolically declare your support (“I vote for Zandberg”), send a message to staff and easily go to campaign profiles on social media has been added. The site is designed to give the user the impression of full access to the campaign — both as a recipient and as an active participant.

Campaign payment system

The donation system formed the foundation for funding the entire campaign and was designed to simplify the donation process as much as possible and build a sense of community among donors. Thanks to a clear interface, visible support thresholds and integrated fundraising opportunities, we managed to collect an impressive amount of PLN 787,587 from 6094 people. Adrian Zandberg's campaign was financed entirely by micropayments — without access to party subsidies, without corporate sponsors and without the support of millionaires. This funding model not only guaranteed political independence, but also became one of the key elements of the campaign's identity — based on honesty, transparency and real support from citizens.

Free advertising gadgets with higher deposits

As part of the deposit system, I also designed a mechanism to encourage users to make higher donations through the possibility of receiving a free gadget with the campaign logo — as a symbolic gift as part of promotional activities. Depending on the amount of the deposit, donors could choose stickers, pins, notebook, bag, T-shirt, sweatshirt or poster. Each of the gadgets is of an advertising nature and does not constitute an object of sale — it was not refundable, and donors were informed that this provision does not involve protection under consumer law. The gifts were a way to show support for the campaign in a public space — by wearing, hanging or sticking them in the setting. As a result, this feature could not only increase the average amount of contributions, but also strengthen the visibility of the campaign and the feeling of belonging to the community of involved voters.

Piggy banks

The function of creating your own piggy banks is an important tool for social mobilization and decentralized fundraising. It allows each user to set up a personal fundraising page — linked to the main campaign — that can be named, described and shared on social media or instant messaging. Thanks to this, supporters of Adrian Zandberg can actively participate in the campaign, not only contributing funds, but also really helping to raise them. The system presents the progress of each individual collection and allows you to comment on contributions, which further strengthens engagement and transparency. Piggy banks are the vehicle for campaigns in various information bubbles — from neighborhood groups, to activist initiatives, to private profiles on social media — allowing you to expand your reach without advertising costs and at the same time build a sense of agency among supporters.

Last deposits and comments

The section with recent contributions and the section with comments play an important social and psychological role in the structure of the collection site. Thanks to it, users can observe in real time the activity of other donors - see how much and who has just contributed, what created the effect of community and encouraged to join the group of supporters. The comments, left on the occasion of the donations, are a space for short messages of solidarity, expressions of support for the candidate or humorous slogans that naturally built an atmosphere of commitment and authenticity. This part of the site acted as a digital support board — reinforcing the sense that the campaign is being co-created by real people, of different ages, from different places and motivations. Transparency, the ability to express one's voice and the effect of a “live campaign” are key to sustaining the dynamics of fundraising and creating a relational model of policy financing.

Profile picture overlay

The function of creating your own profile photo overlay with the words “I vote for Zandberg” was a tool to increase the visibility of the campaign on social media and part of a well-thought-out conversion path. Users could upload their photo from a dedicated subpage, set the position of the overlay and download the finished file, which they then used as a profile picture on Facebook, Instagram, X or TikTok. Information about this possibility was constantly visible in the form of an “announcement bar” at the top of each subpage of the website, which increased the reach and awareness of this function. The process was quick, intuitive and concluded with the final conversion step — an incentive to support the campaign financially. Those who chose to publicly declare visual support were among the most engaged users and showed a high potential to become donors. Thanks to this, the overlay function not only increased the organic presence of the campaign on the network, but also effectively supported fundraising.

Election program and the possibility of supporting candidates

The challenge was to design the “Postulates” section, which not only presents Poland's 15-year development plan — from nuclear energy to health, housing, democracy and anti-corruption — but also actively engages the audience in the campaign. Next to each post there is a button “I support this postulate”, which redirects the user to a dedicated page with a call to action, a video reel, the ability to sign and subscribe to the newsletter. After signing the petition, the user is encouraged to share the content on social media, express support with the slogan “I vote for Zandberg” and, of course, support the campaign by making a deposit. Thanks to such a path, based on emotional engagement and micro-conversions, signatories are very likely to become donors as well — as confirmed by data and analyzed campaign results.

About the candidate

I designed the “About the Candidate” section to not only present Adrian Zandberg as a public figure — historian, programmer and co-founder of the Together Party — but above all to build an emotional connection with the user through a thoughtful narrative. As a result, I created a page with a chronological biography (including childhood in Denmark, education, parliamentary career), motivations for starting (“Why I'm running”) and key values — transparency, independence and “On your side” attitude. I designed the layout of the content and photos in such a way that step by step the recipient is drawn into the story, completed by the call-to-action: after reading the whole, the user gets to the “Support campaign” button, which goes directly to the payment panel. Such a path, based on storytelling and logical flow UX/UI, effectively translates the commitment into real financial support of the campaign.

News

The “News” section on zandberg2025.pl had a dual function — informational and strategic. On the one hand, it allowed users to follow the most important events of the campaign: meetings, conferences, speeches and comments, presented in the form of regularly updated posts. On the other hand, thanks to the optimization of the content for SEO (headlines, keywords, internal linking), the section effectively supported the positioning of the page in search engines - which brought more organic traffic and campaign reach. In addition, at the end of each article I have introduced a dedicated module encouraging you to make a donation — the user can immediately go to the campaign contribution section.

Downloadable materials

In this section you can download selected free campaign materials such as posters, patches and pins, social media backgrounds, t-shirt and sweatshirt designs, bag prints, banner designs, campaign songs or press photos. Each file is licensed under CC0, which allows free use and rework. After clicking “download”, the user receives not only a file with the selected material, but also a subtle call to support the campaign - a dynamically placed button leads directly to the deposit panel. Thanks to this solution, every moment of interaction with visual material becomes an opportunity for conversion, strengthening both the exposure of the campaign and its financing with donations.

Ordering banners

The functionality of ordering free election banners is designed to allow real campaign support in the public space, while reducing abuse and false entries. The user who wants to receive a banner to hang on his balcony or fence must indicate the exact place on the interactive map and attach a photo of the planned location of the exposition. Thanks to this, we were able to verify the authenticity of the submissions and plan the distribution of materials in a strategic way. After placing an order, the user is shown a request for a donation - a voluntary donation that allows you to partially cover the cost of manufacturing and shipping the banner. Thanks to this, the function combined elements of civic mobilization, logistics and fundraising, and at the same time encouraged co-responsibility for the campaign through real commitment.

Events

Users were able to see Adrian Zandberg's full calendar of campaign meetings across Poland in one place, view events by location and date, as well as quickly get details about the time, place and nature of the meeting. However, the key functionality was the possibility of receiving a free ticket to the selected event. Thanks to this, the organizational team could not only estimate the expected attendance, but also obtain the contact details of the participants — which allowed further contact within the campaign, e.g. informing about organizational changes, reminders or subsequent initiatives. In addition, those who declared their participation in the event were encouraged to support the campaign financially — as people already involved, they showed a high potential for conversion into donors. This combination of logistics, engagement and fundraising allows you to maximize the effectiveness of meetings and build a lasting relationship with your campaign audience.

Exit intent popup

The exit intent popup functionality is designed as a lightweight, humorous, yet effective way to stop users who have shown intent to leave the page. When the cursor movement towards the closing of the tab or address bar was detected, a banner was displayed with a short, funny video in which Adrian Zandberg waved burning torches, with a clear message: “This campaign is fire 🔥,
Don't miss any news from her!” Popup not only made you smile, but above all it encouraged you to subscribe to the campaign newsletter — with a simple form in the same frame. After signing up, the user received an additional message asking for financial support for the campaign. Thanks to such a sequence, it was possible to transform the moment of “lost attention” into a real conversion — first to contact, then to donation — while maintaining a light tone and a high level of user engagement.

May 18th Zandberg has my vote!

Section “May 18, Zandberg has my vote!” was placed at the bottom of each subpage, just above the footer, in the form of a clear, engaging banner. Her goal was to symbolically express support for Adrian Zandberg as a candidate in the upcoming presidential election. When the button was clicked, the user added +1 to a public counter showing how many people had already declared their vote — reinforcing the sense of community and the strength of the growing support. After completing this action, the user received an incentive to continue: he could set his profile picture with the slogan “I vote for Zandberg” on social media, and was also invited to support the campaign financially. As a result, a simple click turned into a sequence of micro-conversions that combined symbolic engagement with a real impact on campaign visibility and funding.