Service 01

CRO & Data-Driven UX

Turn traffic into revenue, relying on hard data.

Systematic conversion optimization grounded in behavioral data, A/B testing infrastructure, and funnel analytics — quantifying every design decision.

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Let's talk

Solving real problems

📉

Traffic but no conversions

You pay for ads, but most users leave without taking action.

🔮

Decisions by gut feeling

You don't know for sure which website elements hurt conversions.

🚧

No A/B testing

You've heard of A/B testing, but don't know where to start.

🧱

Data silos

Analytics, heatmaps, and session recordings have never been cross-referenced.

How we work

01

CRO Audit

Funnel analysis, heatmaps, session recordings, and baseline CR evaluation.

02

Hypotheses

ICE Score prioritization and mapping conversion barriers.

03

A/B Testing

Designing variants and implementation in tools like VWO.

04

Analysis & Rollout

Evaluating results for statistical significance and deploying winners.

What you get

CRO Audit Report

  • Usability evaluation
  • GA4 funnel analysis
  • User session insights

Testing Backlog

  • Ready-to-run hypotheses with ICE Score
  • UX mockups of winning solutions
  • Developer specifications

Selected case studies

FAQ

When will I see the first results?+

We implement the first 'quick wins' after a one-week audit. Complex A/B tests require 2-4 weeks to reach statistical significance.

Do I need high traffic for CRO?+

Classic A/B tests require around 10k visits per month. Below this threshold, we rely on heuristics and sequential testing.

Let's work together

Ready for
change?

Whether you're optimizing a fundraising funnel, rolling out an AI transformation, or looking for a strategic design partner who speaks the language of both data and empathy — I'd be glad to hear about your challenge.

📄Download CV✉kontakt@jakubnowak.euinlinkedin.com/in/jakub-ux (opens in new tab)
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