ecommercecro
Independent Music Retailer
An indie-music legend — e-commerce redesign
The challenge was to build an attractive, intuitive site reflecting independent-music culture and making it easier to discover and buy music in different formats. Designs included the homepage, search, category navigation, a mini-player, checkout and streaming integration.
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Personas & research
Interviews and quantitative research produced personas of music collectors — a compass for design decisions from navigation to how albums are presented.
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