Hojas obuwie
Visual identity for a two-generation footwear business
After taking over the business from his father, Wojtek asked me to refresh its image. The task was to develop the visual identity, the storefront sign and an Allegro template.
Sign & visual identity
The new visual identity for Hojas obuwie blends two generations of tradition with a fresh, modern approach. The project covers the logo, color palette and a full set of materials for outdoor applications.
Storefront sign visualization
The store sign in Wieruszów was designed for visibility and legibility from the street. Warm colors and elegant typography draw customers in.
Print materials
The image refresh produced print materials — business cards, flyers and labels. A consistent visual identity builds brand recognition in the local market.
Allegro template
An additional part of the project was an auction template for the Allegro platform. It is consistent with the new visual identity and presents the footwear range professionally online.
Mockups & presentation
The visual identity was presented as professional mockups showing the brand applied across different contexts — from the store sign to print materials.
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