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Przyjaciele 55-100

Digital loyalty program for a microclimate vineyard

Winnica 55-100July 2020
The vineyard's mobile hub

The task was to create a loyalty program that builds a community around the vineyard, and to develop a growth strategy for the 55-100 brand — broadening the range of brand experiences beyond product sales to a cycle of events, parties and gatherings at the vineyard. The work also covered preparing print materials, building the registration form and integrating it with the mailing software.

01

Online loyalty system

Elegance meets usability in a custom onboarding flow and Friends panel, rendered across mobile devices and the program's branded emails.

02
Graphic composition of the brand elements
Graphic composition of the brand elements
03
Email campaign — step 1
Email campaign — step 1
04
Post-transaction communication and the success screen
Post-transaction communication and the success screen
05

Print materials

Physical incarnations of the loyalty interface, produced by a system integrated with on-site distribution. Printed in keeping with the brand's character and the visual identity of the Trzebnica Hills.

Print collateral
Print collateral
06
Print-prep details for the promotional materials
Print-prep details for the promotional materials
07

Recycling at the vineyard

Graphics supporting the brand's zero-waste vision
Graphics supporting the brand's zero-waste vision
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