Przyjaciele 55-100
Digital loyalty program for a microclimate vineyard
The task was to create a loyalty program that builds a community around the vineyard, and to develop a growth strategy for the 55-100 brand — broadening the range of brand experiences beyond product sales to a cycle of events, parties and gatherings at the vineyard. The work also covered preparing print materials, building the registration form and integrating it with the mailing software.
Online loyalty system
Elegance meets usability in a custom onboarding flow and Friends panel, rendered across mobile devices and the program's branded emails.
Print materials
Physical incarnations of the loyalty interface, produced by a system integrated with on-site distribution. Printed in keeping with the brand's character and the visual identity of the Trzebnica Hills.

















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