UX/UI DesignPolitykaFundraising

zandberg2025.pl

Adrian Zandberg's presidential campaign

Komitet Wyborczy kandydata na Prezydenta RP Adriana Zandbergastyczen 2025 - May 2025Visit website ↗

The challenge was to design an extensive campaign portal for Adrian Zandberg whose goal was not only to present the candidate and his program, but above all to mobilize the widest possible audience. The result was a coherent portal structure including an "About the candidate" page with a bio, an interactive "Proposals" section letting users endorse specific points and then guiding them toward donation conversions. I also designed a profile-picture overlay generator, a downloads area, an events map with sign-ups, a signature-collection module, a volunteer registration form, a donation-reward system, a "collection jars" system with a live donation counter, a support counter, an exit-intent popup and a transparent register of donations.

Homepage & visual identity

Zandberg2025.pl served as the official hub of the presidential campaign. The homepage presented Adrian Zandberg as a candidate on your side — drawing attention with a strong slogan, a portrait of the candidate and a clear call to action. The visual identity was built on bold typography, a contrasting deep raspberry red and a simple, legible grid.

Proposals — a 15-year plan to expand Poland

The site let users dive into Zandberg's program: a 15-year plan to build eight nuclear units, raise health spending to 8% of GDP and develop state housing construction. Proposal-category tabs (Nuclear Poland, A Pact for Health, State Housing) allowed quick navigation across the whole program.

An end to patronage — personalized proposals

Each proposal was presented as a separate, dedicated page with rich content, a visual of the candidate and an interactive endorsement form. This let users actively express support for specific program points, building engagement and a community around the campaign.

Pledge "End the gravy train" — support form

#EKIPAZANDBERGA — profile-picture overlay

A profile-picture overlay tool encouraged users to publicly declare support on social media. The site generated personalized photos with the slogan 'I'm voting for Zandberg' that could be shared directly to Facebook or X — a simple but effective viral-marketing mechanism.

Support the campaign — donation system

Zandberg's campaign emphasized financial independence, relying solely on voluntary citizen donations. The support page was clear and intuitive — with amount selection, a quick redirect to payment and real-time counters of funds raised.

Campaign support page — the donation system

Collection jars — community fundraising

An innovative feature was the collection jars — individual fundraisers run by volunteers. Any supporter could create their own jar, share its link and raise money for the campaign within their network. The system was built directly into the site with full result tracking.

Animation of the Skarbonka (savings) system

Recent donations — funding transparency

In the spirit of campaign transparency, the site showed a real-time list of recent donations — with each donor's first name, city and amount (with their consent). This built trust and motivated more visitors to join the supporters.

Ordering campaign materials

Volunteers could order campaign materials directly through the site — posters, flyers and banners — delivered to their address. The ordering system was simple, integrated with the campaign's logistics and allowed order-status tracking.

Events map & volunteering

An interactive map of all campaign events across Poland let supporters find the nearest meeting, rally or flyering action. An integrated volunteer-registration form made joining a local team instant.

Collecting signatures for proposals

Each program proposal had its own signature counter and endorsement form. Users could sign specific plans, serving as a mobilization tool and building a base of potential voters around the issues they care about.

System for collecting signatures under the pledges

Campaign merchandise — on-site shop

A campaign-merchandise shop (t-shirts, mugs, bags) was integrated directly into the site. Every purchase was also a form of financial support — products were designed consistently with the visual identity and instantly recognizable.

Exit Intent — a last chance to engage

A smart exit-intent popup appeared to users leaving the site without taking any action, offering a choice: donate, join the team or download materials. The personalized message increased conversion and minimized lost visits.

May 18 — election-day mobilization

On the day of the first round (May 18), the site switched to mobilization mode — showing a countdown, polling-station maps and a simple social-media share generator. The goal was to maximize supporters' turnout.

Get-out-the-vote page for election day, May 18

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